Tag Archives: eMarketer

Retailers Pumping Up Digital Advertising

Posted on November 27, 2013 by bermanevansretail

As we know, digital communications and retailing are booming. Now, new data from eMarketer shows how big the boom is: “Bolstered by growing E-commerce sales and time spent across digital channels, the U.S. retail industry will grow its digital ad spending … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , | 1 Comment

How Retailers Are Planning Their Promotions This Holiday Season

Posted on November 26, 2013 by bermanevansretail

As we noted recently, the timing of holiday promotions is a big deal (pun intended :-)). And most retailers really get this. According to eMarketer: “Consumers seem to have the impression that marketers are constantly expanding the holiday shopping season. … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment

How Mobile Devise Users Utilize Their Apps

Posted on October 31, 2013 by bermanevansretail

With the rapid increase in mobile devises — and the number of apps developed for them, it is imperative that retailers understand why and how consumers are using their apps. As recently reported by eMarketer: “Consumers expect to receive something … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Social Media and Retailing | Tagged , , , , , , , , , , , | Leave a comment