Tag Archives: customer service

How Can Loyalty Programs Best Satisfy Customers?

Posted on March 22, 2013 by bermanevansretail

What are consumers most interested in with the loyalty programs to which they belong? According to eMarketer: “Multichannel and Web-only retailers can earn customer loyalty by mitigating the pain points consumers encounter while shopping online. Focusing on improving shipping and delivery time, … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , | Leave a comment

Barcodes Come to Smartphones

Posted on March 21, 2013 by bermanevansretail

Until now, smartphones have not been able to accurately read product barcodes. This is about to change with the introduction of the Samsung Galaxy S4 in April 2013. According to James Wester, writing for selfserviceworld.com: “As expected, the S4 will be … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , , , | Leave a comment

The Value of Point-of-Sale Materials in a Digital Era

Posted on March 20, 2013 by bermanevansretail

Although online shopping and social media continue to grow and transform the retailing experience, point-of-sale materials remain a critical factor for store-based retailers. Consider these observations from FESPA, a global federation of 37 national associations: “Point of Sale (POS), promotional, and … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment