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Tag Archives: customer service
Cabela’s Multi-Channel Approach
Cabela’s is one of the foremost multi-channel outdoor outfitters in the world — with mail-order, retail store, and Internet operations. As Tracey Ryniec reports for Forbes: “Cabela’s is more than just a retailer that sells hunting, fishing, and camping merchandise. It only has … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Cabela's, Canada, competition, customer expectations, customer loyalty, customer service, experiential retailing, merchandising, multichannel, online shopping, opportunity, planning, success
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Redbox Instant Goes Live
Redbox (owned by Coinstar) has been planning to expand beyond its video-rental vending machines to the online streaming of movies for quite a while. Now, that is a reality as Coinstar and Verizon have partnered to form Redbox Instant by … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged Coinstar, competition, customer expectations, customer loyalty, customer service, entrepreneur, experiential retailing, kiosk, location, merchandising, multichannel, Netflix, online shopping, opportunity, planning, Redbox, Redbox Instant, rental, streaming, technology, Verizon, video
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The Customer Is King, But ….
Here is an interesting take on customer satisfaction from Harley Manning, a vice-president and research director at Forrester Research, who was recently asked this question: ‘When should we put aside the need for profits and fund customer experience projects instead?’ “His … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, customer experience, customer loyalty, customer service, experiential retailing, Forrester Research, merchandising, multichannel, opportunity, planning, tips
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