Tag Archives: customer service

An Interview with Build-A-Bear’s CEO

Posted on July 19, 2013 by bermanevansretail

Build-A-Bear Workshop is the very popular and highly interactive multichannel retailer that appeals to adults and children of almost any age.   Recently, Build-A-Bear’s new CEO Sharon sat down for an interview about her career with Patricia R. Olsen of … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business | Tagged , , , , , , , , , , , , , , | Leave a comment

Online Shopping: Millennials Step Up

Posted on July 18, 2013 by bermanevansretail

We know that online shopping behavior varies by age, income, education, etc. Now, a new study by DDB Worldwide shows the significant impact of age on online shopping attitudes and behavior. As eMarketer notes: “A January 2013 survey from ad agency DDB … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 2 Comments

Loyalty Club Members Up, Customer Loyalty Down

Posted on July 17, 2013 by bermanevansretail

Customer loyalty is one of the key drivers of long-time retailer success. As a result, retailers have greatly expanded their loyalty programs to further incentivize repeat business, as the following chart shows. Nonetheless, sustaining customer loyalty is not an easy … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment