Tag Archives: customer service

2014 Retailing Customer Service Champions

Posted on December 9, 2014 by bermanevansretail

1to1 Media recently released its 2014 Customer Champions report. This is how it defines customer champion: “Behind every successful enterprise-wide customer strategy is an individual who tirelessly evangelizes the customer cause, who reminds employees that customers are the business, who … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment

Do Better at Customer Referrals

Posted on November 21, 2014 by bermanevansretail

We know that positive customer word of mouth (in person or electronically) can have a dramatic impact on firm performance. Here is a nice infographic by Forewards, a specialist in customer referrals for small firms: “If your business is like … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , , , | Leave a comment

Global Shipping

Posted on November 14, 2014 by bermanevansretail

For a long time, E-commerce has focused on shipments from within the country where the purchases are made — due to the high shipping costs and the related paperwork. But, recently, this has been changing substantially, as more E-consumers are … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 4: Store Location Planning, Part 5: Managing a Retail Business | Tagged , , , , , , , , , , , | 1 Comment