Tag Archives: customer loyalty

Wal-Mart and the iPhone: A New Way to Checkout

Posted on September 6, 2012 by bermanevansretail

Wal-Mart is by far the best-selling retailer in the world. But this is not just because of its low prices and wide merchandise assortment. The firm is also extremely creative and innovative in its efforts to be cost efficient and to improve … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , , , , | 1 Comment

Listening to Your Customers

Posted on September 3, 2012 by bermanevansretail

It is pretty hard to serve customers properly unless we are listening to them — and communication is definitely a two-way street. As Cynthia Clark writes in 1to1 Magazine: “Listening to customers is a must. However, listening isn’t enough. Organizations … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information | Tagged , , , , , , , , , | Leave a comment

An Interview with Mike Hayes, a Digital Marketer at Ben & Jerry’s

Posted on August 31, 2012 by bermanevansretail

Ben & Jerry’s is a very popular and iconic ice cream company which now has stores around the globe. Mike Hayes is the assistant digital marketing manager who is in charge of Ben & Jerry’s U.S. digital marketing programs. Recently, Hayes was interviewed  … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment