Tag Archives: customer loyalty

Using Social Media to Enhance Customer Service

Posted on June 16, 2013 by bermanevansretail

Check out this infographic to see how social media may be used as a customer service tool.    

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 1 Comment

Outstanding Retailers at Cross-Channel Marketing

Posted on June 13, 2013 by bermanevansretail

For the third year, Retail TouchPoints has presented its Channel Innovation Awards to 10 retailers: “This award program is designed to honor retailers who are achieving cross-channel success in today’s challenging retail environment.” Click the image to see the 2013 winners. … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , , , , , | Leave a comment

In-Store Mapping and Mobile Media

Posted on June 11, 2013 by bermanevansretail

Store retailers are well aware of the negative impact of social media on showrooming behavior. However, newer, more helpful mobile apps are aiding store retailers. Consider this example, as reported by Chantal Tode for Mobile Commerce Daily: “In a sign of the growing … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , , , , | Leave a comment