Tag Archives: customer expectations

Starbucks Is Testing a New Hyper-Local Format

Posted on October 20, 2012 by bermanevansretail

In order to stimulate sales growth, Starbucks is experimenting with a new hyper-local format. The first such outlet is in Denver, Colorado (shown below). As reported by Fast Company: “This week in Colorado, Starbucks opened a store unlike any before … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business | Tagged , , , , , , , , | Leave a comment

This Web Site Will Make Deceptive Firms Yelp

Posted on October 19, 2012 by bermanevansretail

Yelp is a popular online review service. As the firm notes at its Web site: “Yelp is the best way to find great local businesses. People use Yelp to search for everything from the city’s tastiest burger to the most renowned … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment

An Optimistic Retail Holiday Forecast from Platt Retail Institute

Posted on October 19, 2012 by bermanevansretail

There are many 2012 retail holiday forecasts that range from weak to strong sales estimates. One of the more optimistic forecasts is from the Platt Retail Institute: “This year’s holiday retail sales forecasts are out. Most are conservative, looking for … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 8: Putting It All Together | Tagged , , , , , , , | Leave a comment