Tag Archives: customer expectations

A QR Code Infographic

Posted on July 5, 2013 by bermanevansretail

According to research conducted by ScanLife: QR (quick response) “codes are a familiar sight in stores, restaurants, and museums; and they often appear on magazine ads and product packaging – even on cars and clothing. Each code is aimed at effectively delivering relevant consumer … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , , | 6 Comments

Is Free Shipping a Must for Online Retailers?

Posted on July 4, 2013 by bermanevansretail

As we reported before, free shipping is highly desirable by shoppers. Here’s further evidence of this. Consider this commentary by Erin Lynch, writing for MultiChannelMerchant.com: “Free shipping was once the goldmine for online retailers and what set you apart from … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 1 Comment

Macy’s Keeps Striving to be Seamless

Posted on July 3, 2013 by bermanevansretail

As Macy’s expands its online presence, the company is also enhancing its ability to ship directly from stores to consumers so that the shopping experience is “seamless.” According to Erin Lynch, reporting for MultiChannelMerchant.com: “In what Macy’s is calling a continual effort … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , , | Leave a comment