Tag Archives: customer expectations

Online Tips for Small Retailers: A Video

Posted on September 29, 2014 by bermanevansretail

This TV interview recently appeared on Fios1’s Money & Main$Street show. It deals with the issues surrounding small retailers and their involvement with the Web.    

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , | 2 Comments

Today’s Informed Purchase Journey

Posted on September 26, 2014 by bermanevansretail

Informatica is a large independent provider of data integration software. As the company notes: “Complete, reliable, and attractive information – across every channel – is the key to a great customer experience and better sales. It’s hard to keep up … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | 1 Comment

The Digital Collaboration Playbook of 13 Retail Leaders

Posted on September 24, 2014 by bermanevansretail

The latest issue of Shopper Marketing includes the “Shopper Marketing Digital Collaboration Playbook.” This is the Path to Purchase Institute’s: “first attempt to catalog the numerous ways that top retailers are using new tools to communicate with shoppers along the … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | 1 Comment