Tag Archives: ComScore

How Consumers Are Using Mobile for Retail-Related Activities

Posted on June 26, 2014 by bermanevansretail

According to new research, consumers are stepping up their use of digital tools for various parts of the retail shopping process. As reported by eMarketer: “Digital channels are now the method of choice for both product research and purchasing. According … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 1 Comment

The Pulse of the Online Shopper: 2013

Posted on September 12, 2013 by bermanevansretail

Retailers can never have enough information about the trends in the marketplace — whether online or offline. As we know, the shopping trip is constantly evolving and needs constant attention. UPS, in conjunction with comScore, has just published its 2013 … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment

The Online Shopper’s Road to Happiness — Or Unhappiness

Posted on July 10, 2013 by bermanevansretail

Look at this infographic to see what makes online shoppers happy or unhappy with their shopping experiences.    

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , | Leave a comment