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Tag Archives: Capgemini
What’s Next for Traditional Stores?
As we know, traditional brick-and-mortar retailing is far from dead. However, it is changing and it is affected by alternative shopping formats. So, what’s next? eMarketer reports that: “Thanks to digital devices, mobile in particular, the path to purchase starts … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged bricks and mortar, Capgemini, customer expectations, customer loyalty, customer service, eMarketer, experiential retailing, multichannel, online shopping, ORC International, planning, shopping, store, tips, trust
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The Importance of Digital Tools During the Shopping Process: A Global Study
As eMarketer reports: “Consumers have different expectations and preferences for customer service depending on where they are in the purchase journey and the types of questions they have. A 2012 global customer experience study sponsored by Capgemini found that social media … Continue reading
Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer
Tagged Capgemini, customer expectations, eMarketer, global, information, mobile shopping, multichannel, online shopping, shopping, technology, trends
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Retailing: From A to Z 