Tag Archives: bad behavior

How Retailers Can Be More Customer-Centric

A while back, Professor Joel Evans of Hofstra University’s Zarb School of Business wrote an article about “Customer Centricity” for Promo Magazine (now part of Chief Marketer.) The essence of that still rings true today — even more so given … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 1 Comment

Can You Personalize Retailing without Shopper Participation?

One of the toughest issues for retailers to deal with in this high-tech world is how much to personalize their communication and offerings. On the one hand, retailers need as much customer information as possible to target individual shoppers more … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues | Tagged , , , , , , , , , , , | Leave a comment

Customers and Retailers: Beware of Public Wi-Fi

Have you ever used free public Wi-Fi at the airport, Starbucks, Panera Bread, or other unsecured venues?  Is it safe from hacking, identity theft, and other invasions of privacy? No!! So, why do we use it? According to Ian Barker, … Continue reading

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Technology in Retailing | Tagged , , , , , , , , , , | 1 Comment

Retailers: Beware of Ransomware

The term “ransom” has been around for hundreds of years and is best described as a way to redeem someone from captivity, bondage, detention, etc., by paying a demanded price. Today, we have another destructive variation of the word ransom … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues | Tagged , , , , , , , , , , , , , , | 3 Comments

Customers That Make Employees Want to Hide

As we have noted many times, the quality of customer service may make or break a retail store. But what are employees supposed to do when customers exhibit bad (sometimes abusive) behavior? What would YOU do if customers go overboard? … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , | 3 Comments

Part Two. Happiness at Work: An Infographic

As we posted yesterday (“Part One. Happiness in Life: An Infographic”), one of our key life goals should be happiness, a state of well-being and contentment. This applies to our work lives — not just our personal lives. So again, … Continue reading

Posted in Career Useful Information, Careers in Retailing, Part 5: Managing a Retail Business | Tagged , , , , , , , , , , , , | 2 Comments

Part One. Happiness in Life: An Infographic

No matter what our career or life stage, one of our key life goals should be happiness. As defined by Merriam-Webster: Happiness is “a state of well-being and contentment.” So, a good starting point is to ask ourselves how happy … Continue reading

Posted in Part 1: Overview/Planning, Part 5: Managing a Retail Business | Tagged , , , , , , , , , | 3 Comments