Tag Archives: bad behavior

Social Media Dos and Don’ts

Posted on July 17, 2017 by bermanevansretail

Are you and/or your firm actively utilizing social media? If yes, do you know what behaviors that consumers feel are “cool” or “annoying”? As Felix Richter reports for Statista: “The rise of social media has presented brands [retailers] with a … Continue reading →

Posted in Online Retailing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | Leave a comment

More Bad PR for United: You Can’t Make This Stuff Up!!

Posted on April 18, 2017 by bermanevansretail

After its recent public relations nightmare, when it forcibly removed a passenger from a seat due to overbooking (overloading)  and dragged him from his seat, you would think that United Airlines would have learned its lesson. Social media and TV … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment

Don’ts for Retailers Using Social Media

Posted on January 30, 2017 by bermanevansretail

In this new era of fake news, alternative truth, and inflammatory messages on social media, it is a good time for us to appraise (or reappraise) our own use of social media. Are we doing the best we can to … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing | Tagged , , , , , , , , , , , , , , , , | Leave a comment