Tag Archives: advertising

Should Retailers Advertise on the Super Bowl?

Posted on January 23, 2014 by bermanevansretail

Yes, the February 2nd Super Bowl is a big deal for sports fans and for advertisers. But is it a good idea for RETAILERS to advertise during the Super Bowl — along with beer, soda, auto, Internet, and other firms? … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , | 1 Comment

Is Chipotle’s Scarecrow Advertising Campaign Really One of the Worst of 2013?

Posted on January 19, 2014 by bermanevansretail

In September, we reported about “The Scarecrow from Chipotle” advertising campaign. This campaign has received a lot of criticism from professional marketers. Now, according to the Wall Street Journal: “Chipotle ‘s three-minute animated video ad that pokes fun at the processed-food … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , | Leave a comment

Retailers Pumping Up Digital Advertising

Posted on November 27, 2013 by bermanevansretail

As we know, digital communications and retailing are booming. Now, new data from eMarketer shows how big the boom is: “Bolstered by growing E-commerce sales and time spent across digital channels, the U.S. retail industry will grow its digital ad spending … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , | 1 Comment