Slow Going for QR Codes in Russia

Posted on August 28, 2012 by bermanevansretail
According to a story in eMarketer, smartphone use by Russians is increasing, but feature phones remain dominant: “Consumers are starting  to familiarize themselves with QR codes — but most still don’t know what 2-D mobile barcodes are, according to data from market research firm and consultancy J’Son and Partners.”
Click the chart to learn more.

 

 

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , | 1 Comment

The Appeal of Pinterest to Retailers

Posted on August 28, 2012 by bermanevansretail
Cost Plus World Market is an interesting retailer: “From furniture and accessories, to food and drink, our online assortment never falls short of authenticity or affordability. Browse our multicultural home decor pieces, find unique party favors and gifts, or simply peruse our diverse collection of specialty goods. Whether luxury or every day, our products offer premium quality and craftsmanship from sources all over the world.  Buy a seagrass storage basket, handmade by artisans in the Philippines. Shop for robust Malbec wine, produced in the foothills of Mendoza, Argentina. Discover knick-knacks and objects of interest for sale — countless styles from over fifty countries! Don’t forget entertaining essentials, gourmet goodies, festive flair for the holiday season, and do-it-yourself crafts for the home design of your dreams. Every room, every theme, every season, every day, World Market offers the best in home furnishings. Eclectic and sophisticated, yet fun and fresh, our well-priced assortment keeps the options endless and entirely yours.”
Today, Cost Plus World Market is one of an increasing number of retailers that are active users of Pinterest. Click the image to read a story about the firm’s summer 2012 Pinterest-based contest. 

 

 

Posted in Online Retailing, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | 1 Comment

A Career in Information Technology

Posted on August 27, 2012 by bermanevansretail
There are a lot of information technology (IT) career opportuniies in retailing. Watch this Starbucks’ video for an example of the possibilities at just one retailer.

 

 

Posted in Career Video Clips, Careers in Retailing, Global Retailing, Technology in Retailing | Tagged , , , , , | Leave a comment