Target: The Latest Entrant into Holiday Price Matching

Posted on October 18, 2012 by bermanevansretail
Target is following in the footsteps of Best Buy with its holiday pricing strategy. As the Wall Street Journal reports: “Seeing a very competitive battle this holiday, Target said that for the first time, it will match select online rivals’ prices in its stores between Nov. 1 and Dec. 16.”
Click the photo to see a WSJ video on Target’s approach and the reasoning behind it.

 

Photo by Target
Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , | Leave a comment

Which Retailers Are the Kings of Social Media?

Posted on October 18, 2012 by bermanevansretail
Unmetric, a social media benchmarking firm, recently conducted research on the prowess of several retailers. According to Unmetric: “Wal-Mart has more than 17 million Facebook fans and Target has 14 million. Target dominates on Twitter with more than 339 thousand followers, which makes its total approximately double that of Nordstrom and Wal-Mart during the period covered in the report from January 1 to June 30, 2012. But more interesting and compelling from a business perspective is the fact that Target is the fastest-growing apparel retailer on Facebook. In the period covered in the report, Target grew its Facebook likes by 83%. Macy’s and Wal-Mart were tied for second with growth rates of 54%.”
Click the image to learn more, as reported by Retail Info Systems News.

 

Posted in Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | Leave a comment

Sales Tax Automation

Posted on October 17, 2012 by bermanevansretail
Learn about sales tax automation from software firm Avalara.

 

Posted in Online Retailing, Part 5: Managing a Retail Business, Technology in Retailing | Tagged , , , , , , , | Leave a comment