Online Shoppers: A Global Perspective

Although consumers in the United States generate the most online sales dollars each year (with $385 billion expected in 2013), China has the greatest number of online shoppers (with 271 million in 2013).
Check out this table from eMarketer; and click on the chart to learn more.

 

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , | Leave a comment

Which Retailers Offer the Best Mobile Shopping Experience?

Shoppers generally find mobile shopping to be “satisfactory” — but not necessarily “very satisfying” — according to a recent survey of 1,000 shoppers at the leading brick-and-mortar retailers.
Check out this chart to see which retailers are rated best, which ones serve the most mobile shoppers, and what bothers mobile shoppers the most.

Infographic by Mobiquity.

 

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , | 1 Comment

Retailing and Big Data

There’s a lot of attention now being focused on retailing and big data. So, what is meant by “big data”?
According to Mike Gualtieri of Forrester:
“Big data is the frontier of a firm’s ability to store, process, and access (SPA) all the data it needs to operate effectively, make decisions, reduce risks, and serve customers. Can you capture and store the data? Can you cleanse, enrich, and analyze the data? Can you retrieve, search, integrate, and visualize the data?”
“A pragmatic definition of big data must acknowledge that: Exponential data growth makes it continuously difficult to manage — store, process, and access. Data contains nonobvious information that firms can discover to improve business outcomes. Measures of data are relative; one firm’s big data is another firm’s peanut. A pragmatic definition must be actionable for both IT and business professionals.”
Take a look at this infographic to learn more about big data.

Infographic by Column Five Media.

 

Posted in Part 3: Targeting Customers and Gathering Information, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , , , , | 1 Comment