How Good Is YOUR Job Seeker Profile?

Posted on May 6, 2013 by bermanevansretail
Have you optimized your job search profile? Click here to see what’s important.

 

How Good Is YOUR Job Seeker Profile? | Evans on Marketing.

 

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Posted in Career Useful Information, Careers in Retailing | Tagged , , , , , , | Leave a comment

Are Some Price Discounts an Illusion?

Posted on May 5, 2013 by bermanevansretail
As shoppers, we all want to feel that we are a getting a “good deal.” We want to pay the lowest possible prices for the goods and services we buy at the retail service level and ambiance we expect. Whether shopping with a discounter or an upscale retailer, we are looking for fair prices that are not misrepresented.
So, what are we to make of this situation? Stephanie Clifford and Catherine Rampell report for the New York Times that “most shoppers, coupon collectors or not, want the thrill of getting a great deal, even if it’s an illusion. In recent months, J.C. Penney recognized that human trait and backtracked on its pricing policy, offering coupons and running weekly sales again. And it started marking up items to immediately mark them down for the appearance of a discount. The problem, economists and marketing experts say, is that consumers are conditioned to wait for deals and sales, partly because they do not have a good sense of how much an item should be worth to them and need cues to figure that out.”
Click the image to read more.

Photo by Rex C. Curry for the New York Times

 

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment

Eat Fresh at Subway

Posted on May 4, 2013 by bermanevansretail
Subway has become a global fast-food phenomenon — with more than 37,000 locations worldwide. Although it is famous for “Jared” (the real consumer who lost a lot of weight eating Subway heros) and the “$5 dollar foot long,” Subway is a lot more than that. As its Web site notes: “We’ve become the leading choice for people seeking quick, nutritious meals that the whole family can enjoy.”
Recently, Burt Helm of Inc. sat down for an interview with Fred DeLuca, who founded Subway at age 17 with $1,000! According to DeLuca: 
“A lot of stuff happens daily when you’re running a company like Subway. If you get too happy about some things or too unhappy about others, you get worn out. It’s best if you can pace yourself a little bit more.”
“There’s a whole stream of things that keeps occurring in any company as you work on your products. You test this, that, and the other thing. We’ve been emphasizing nutrition throughout our testing. For the past few years, we’ve had a salt-reduction initiative. Almost every product’s got some salt–the question is, How do we make it better or keep it easier, and reduce the salt?”
“I tell everybody there are only three things that we do. We build sales at the store level, we build profits at the store level, and we build more stores. The first two things go in tandem, of course. It’s pretty tough to build profits without sales.”
Click Fred DeLuca’s picture to read more of his Inc. interview.

Photo by Jonathan Nackstrand/AFP/Getty Images

 

Posted in Career Useful Information, Careers in Retailing, Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , , | 1 Comment