Digital Coupons Booming — and Introducing Zavers by Google

Posted on September 24, 2013 by bermanevansretail
The popularity of digital coupons by shoppers is still rapidly rising — and many retailers are actively hopping on board.
According to recent research from Zavers by Google and Retail TouchPoints: “As the smartphone becomes one of consumers’ preferred shopping tools, more retailers are recognizing the value of digital coupons, which can be stored and accessed directly on personal mobile devices. In fact, 64% of retailers either accept digital coupons today or plan to in the future. Among retailers currently offering digital coupons, 74% are using mobile apps, text messaging, Web sites, and/or E-mail to deliver the offers.

Take a look at this infographic and at the video on Zavers to learn more.
 

 

 

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | 1 Comment

Attitudes Toward Online Shopping by Age and Gender

Posted on September 23, 2013 by bermanevansretail
DDB Worldwide recently conducted a major survey of online shopping behavior. The findings are interesting.
Look at the following chart, which groups people by age and gender. Where do YOU fit? Are the findings reflective of YOUR behavior?
Click the chart to learn more.

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , | 2 Comments

LexusNexis Study on Fraud

Posted on September 22, 2013 by bermanevansretail
The 5th annual LexisNexis True Cost of Fraud Study was recently released. Fraud is quite costly for merchants — in terms of both lost sales and consumers’ reluctance to shop at retailers where they have been burned.
According to the report, commissioned by LexisNexis and conducted by Javelin Strategy & Research:
” Nearly one in three victims of identity fraud chose to avoid specific merchants after falling victim to fraud. Between ten and 14 million U.S. consumers are victims of identity fraud every year.”
“The study uses the LexisNexis® Fraud Multiplier(SM) to calculate the ‘actual cost’ of fraud incurred by retailers. It calculates the total cost of fraud shouldered by merchants. Merchants not only incur the amount of chargebacks for which their company is held liable, but they also may pay fees and interest to financial institutions and pay to replace and redistribute lost or stolen merchandise.”
“This year’s findings reveal merchants are paying more per dollar of fraud than in 2012, the most since 2010. More specifically, merchants are incurring a $279 loss for every $100 of fraud losses. The increase is attributed in part to the growth in fraud activity through online channels, already the most expensive channel due to costs associated with fees and interest owed to financial institutions, charge-backs, and other replacement costs.”
Click the image to access the FULL report.

 


 

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Privacy and Identity Theft Issues | Tagged , , , , , , , , , | 1 Comment