New eMarketer Retail Roundup Report

Posted on October 6, 2013 by bermanevansretail
eMarketer recently published a new report on the status and future of E-tailing. As it notes in the introduction to the report: 
“U.S. retail E-commerce sales are expected to continue growing robustly in coming years, reaching $262.3 billion in 2013. Nearly a quarter of that spending will happen in the last two months of the year, and mobile is also contributing to fast growth in digital sales. eMarketer has curated a roundup of key trends, statistics, and information relevant to retailers looking to make omnichannel marketing a reality.”
Click the image to read the report.

 

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | 1 Comment

Retail Marketing: A Look at Media Trends

Posted on October 5, 2013 by bermanevansretail
In partnership with Kantar Media, Advertising Age recently published a report on “Retail Marketing.” This report includes a lot of information, such as:
  • Media spending by individual retailers
  • Media spending by retail category
  • Why retailers and shoppers like Google’s product listing ads
  • When retailers advertise 
  • The continuing importance of E-mail
Click the image to access the full report.

 

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , | 3 Comments

Hard Rock Re-inventing Itself

Posted on October 2, 2013 by bermanevansretail
 Hard Rock Cafe has been around for more than forty years. As it says at the company Web site: “Hard Rock is a haven for fans of music, food, and great times. Whether you are down for a Legendary Burger, live music, a Classic Tee, a Rock Star Suite, or the latest collectible pin, there’s something for everyone. Every Hard Rock Cafe, Hotel & Casino, or Live around the world serves up authentic experiences that rock. Since its establishment, Hard Rock has also been committed to a wide variety of philanthropic causes and activities. Love All – Serve All.”
The company recently decided to revamp its approach to business. As reported by Maureen Morrison for Advertising Age:
“It’s nearly impossible to miss one of Hard Rock Cafe Chicago’s most valuable items, Jimi Hendrix’s guitar, displayed in the entrance. The guitar is an archetype of the brand’s vast memorabilia collection — one of 74,000 items — Hard Rock International displays in 54 countries in its 170-plus cafés, hotels and casino properties. The company has expanded over the years well beyond the cafés and memorabilia, into the hotels, casinos and even parks.”
“Now, however, the chain is going back to its rock roots by putting the focus back on music rather than memorabilia. In June 2012, it launched Hard Rock Records, which funds production of artists’ albums, but allows them to keep ownership of the recordings and profits from the release. Albums are released via digital platforms and in physical form for sale on the road. Hard Rock is also aiming to become a taste maker to its customers with its ‘Video Artist of the Month’ program that highlights artists who may not be known to the average customer.”
Click the Ad Age image to read more.


 

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | Leave a comment