Shopping in 2014 and Beyond: An Infographic

Posted on January 25, 2014 by bermanevansretail
Take a look at this popular and informative infographic on omnichannel shopping worldwide in 2014 and beyond.
The infographic was prepared by Gift-Library.com,  which “offers a unique combination of Personal Shopping and fulfillment for high-end luxury gifts.”

 

 

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 1 Comment

It’s Tough Doing Business in Russia — Even for Online Firms

Posted on January 24, 2014 by bermanevansretail

Evans on Marketing's avatarEvans on Marketing

With a population of nearly 145 million, Russia is a desirable market for many companies. But government rules keep making this tougher.

Let’s consider the recent decision of FedEx, UPS, and DHL to stop making deliveries to individuals in Russia due to tightened regulations.

As reported by Andrew E. Kramer for the New York Times:

“Neither snow nor rain can stop the mail – unless you are in Russia, a country with a lot of both and bureaucracy, too. The legal requirements to deliver a package in Russia have become so onerous that several major express delivery services including FedEx, United Parcel Service and DHL announced this week that they have halted all shipments of goods addressed to individuals.”

“A letter to clients from the association said the companies would deliver to companies as before. But individuals could receive no packages, only documents. ‘The service we provide to our…

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Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | Leave a comment

Should Retailers Advertise on the Super Bowl?

Posted on January 23, 2014 by bermanevansretail
Yes, the February 2nd Super Bowl is a big deal for sports fans and for advertisers. But is it a good idea for RETAILERS to advertise during the Super Bowl — along with beer, soda, auto, Internet, and other firms?

Please weigh in on this.

In both 2012 and 2014, H&M, which has grown “from a single women’s wear shop in Västerås, Sweden, to six different brands and 3,000 stores all around the world, is the only retailer advertising during the Super Bowl. As it did in 2012, H&M will be advertising its David Beckham Bodywear.
As reported by Jason Belzer for Forbes:
“H&M is banking that this year’s $4 million investment will have the same impact as it did two years ago. While 2012′s version ranked number one in social media for Super Bowl ads with 109,000 comments,  the brand certainly faces an uphill battle in generating similar buzz, as it will once again be the only retailer with an ad during Super Bowl XLVIII. It also faces the daunting task of going up against established sponsors like Coca-Cola, Anheuser-Busch, GoDaddy, and Chevrolet.”
“H&M learned a number of valuable lessons from its 2012 ad. Among them was the need to go beyond creating brand awareness and to leverage its investment to increase engagement with consumers. To this end, H&M is inviting fans to visit their Web site and vote on two possible conclusions to this year’s commercial, with voting scheduled to begin Monday and run through the eve of the Super Bowl.”
Click the image to read more.

 

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , | 1 Comment