Deloitte’s Back-to-College 2014 Forecast

Posted on August 12, 2014 by bermanevansretail
Yesterday, we posted about Deloitte’s 2014 back-to-school shopping forecast.
Today’s post features Deloitte’s 2014 back-to-college shopping forecast. For this forecast, the company questioned more than 450 parents of college students to “determine the top honors and consumer shopping trends likely to impact their college spending plans.”
Some of the highlights of the survey are shown in the infographic below. Click the infographic to access Deloitte’s full report on back-to-college shopping.

 
Back to college 2014
 

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment

Deloitte’s Back-to-School 2014 Forecast

Posted on August 11, 2014 by bermanevansretail
Consulting firm Deloitte recently conducted a survey on back-to-school shopping for 2014. The company questioned more than 1,050 parents with students in grades K-12 to “determine the top standouts and consumer shopping trends for the back-to-school season.”
Some of the highlights of the survey are shown in the infographic below. Click the infographic to access Deloitte’s full report on back-to-school shopping.

 
Back to school 2014
 

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | 2 Comments

A Video Interview with Devin Wenig, President of eBay Marketplaces

Posted on August 10, 2014 by bermanevansretail
McKinsey’s Simon London recently sat down for an extended interview with Devin Wenig, President of eBay Marketplaces. In the interview, Wenig discussed the effects of digitization on traditional retailers, the status of bricks-and-mortar stores, the evolving shopping experience, and the use of data to meet shoppers’ needs.
Click the links below for video clips on many of the topics covered in the Wenig interview:
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , | 1 Comment