How Customers Feel About Waiting in Lines

Posted on June 1, 2016 by bermanevansretail
We are an impatient society and expect that our time be respected. Thus, many shoppers get impatient if the lines in a retail store are too long. Sometimes, they even leave the store without buying.
What should store-based retailers understand about consumers’ attitudes and behavior about waiting in line? According to Wavetec (a firm that offers B2B solutions from queue management systems, to digital signage, customer feedback systems, service area design, and financial displays):
“Every day, millions of customers wait in line, from driving to work to checking out at a retail store. True reality about waiting lines — pervasive and unavoidable! Given the dynamism of business and competition today, a waiting customer is potentially a lost customer. The following infographic takes you through the anatomy of queues, how customers perceive and react to queues, and how you can deal with them efficiently to deliver optimum customer experiences.”

 

 

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment

The People of Retail

Posted on May 31, 2016 by bermanevansretail
Recently, the National Retail Federation (NRF) produced a new YouTube view about careers in retailing, called “People of Retail.” This video demonstrates that “retail isn’t just about the products — it’s about the people who make it all possible. Explore the varied careers that power the retail industry and make the customer experience exciting.”

 

 

Posted in Career Video Clips, Careers in Retailing | Tagged , , , , , , , | 1 Comment

Self-Branding and Career Success/Failure

Posted on May 30, 2016 by bermanevansretail
About two weeks ago, we published several posts about your self-branding through your life and your career (1, 2, 3, 4). YouTube clips were included.
So, what happens when there is a disconnect between our perceived self-brand (how we see ourselves) and how we want to be perceived by others?
John Rampton recently wrote an article for Inc. on “25 Reasons You Are Not as Successful as You Should Be.” His reasons are closely related to  self-branding disconnects which result in unfavorable perceptions of us by others.
Here are some of his reasons. Would you want to be perceived like this by others? Are these points true about you? If they are true, then you need to change your behavior. If they are false perceptions, then you need to better promote your self-brand!
  • “You’re Lazy”
  • “You’re Spending Too Much Time on Social Media”
  • “You Never Finish What You Start”
  • “You Don’t Believe in Yourself” [and you project this to others]
  • “You Feel Entitled”
  • “You Obsess Over Things That Aren’t Important”
  • “You’re Not As Productive As You Could Be”
  • “You Focus Too Much on Money”
  • “You’re Not Passionate”
  • “You’re a Negative Thinker”
  • “You Aren’t Constantly Learning”
  • “You Don’t Network”

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    Click the image to read more about the above reasons for self-branding disconnects — and to read the rest of Rampton’s 25 reasons.

     

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | 1 Comment