Recently, Zarb School of Business Distinguished Professor Joel Evans of Hofstra University did an extended radio interview with Suzanne Phillips, Psy.D. on self-branding from different perspectives and across our diverse roles. Self-branding — how we see ourselves and how we want to be perceived by others — is a key to long-term personal and career success.
In this post, we are including Part 2 of the interview, which is broken into three parts/posts.
How can you translate your self-brand into a resume?
Join LinkedIn and browse through the profiles of others in the field you would like to have a career. Look at their descriptions of themselves.
Always do multiple drafts of a new resume and show them to people you trust. Include key words that are included in each job description.
You should always articulate your self-brand at the top of a resume. ( How – an example) Again, include buzz words from job descriptions.
Senior professor at Hofstra’s Zarb Business School. Long-time consultant. Leading textbook author. Active blogger & LI group manager. Motivated teacher. Frequent speaker. (22 words)
The resume should be modified to fit the job description. This is 2016, not 1976. There is no excuse for not modifying your resume to the position sought.
A self-brand statement should reflect the stage of your career that you are in currently.