Self-Branding Across Roles and Life Stages: Part 2

Recently, Zarb School of Business Distinguished Professor Joel Evans of Hofstra University did an extended radio interview with Suzanne Phillips, Psy.D. on self-branding from different perspectives and across our diverse roles. Self-branding — how we see ourselves and how we want to be perceived by others — is a key to long-term personal and career success.
In this post, we are including Part 2 of the interview, which is broken into three parts/posts.

How can you translate your self-brand into a resume?

  • Join LinkedIn and browse through the profiles of others in the field you would like to have a career. Look at their descriptions of themselves.
  • Always do multiple drafts of a new resume and show them to people you trust. Include key words that are included in each job description.
  • You should always articulate your self-brand at the top of a resume. ( How – an example) Again, include buzz words from job descriptions.
Senior professor at Hofstra’s Zarb Business School. Long-time consultant. Leading textbook author. Active blogger & LI group manager. Motivated teacher. Frequent speaker. (22 words)
  • The resume should be modified to fit the job description. This is 2016, not 1976. There is no excuse for not modifying your resume to the position sought.
  • A self-brand statement should reflect the stage of your career that you are in currently.


This entry was posted in Career Useful Information, Career Video Clips, Careers in Retailing, Part 1: Overview/Planning and tagged , , , , , , , , , , , , , , , , . Bookmark the permalink.

2 Responses to Self-Branding Across Roles and Life Stages: Part 2

  1. Pingback: Self-Branding Across Roles and Life Stages: Par...

  2. Pingback: Self-Branding and Career Success/Failure | Retailing: From A to Z by Joel Evans

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