Category Archives: Video Clips (non-career)

There are numerous retail-based video clips here that are more strategic than career-oriented.

How Small Retailers Can Combat Fraud

Posted on April 27, 2016 by bermanevansretail

Want to reduce your exposure to fraud? Take a look at this video from American Express.    

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Privacy and Identity Theft Issues, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , | 2 Comments

How Retailers Can Do a Better Job with Customer Loyalty

Posted on April 25, 2016 by bermanevansretail

American Express Merchant Services has developed two videos on mapping customer loyalty. These videos are mostly oriented to small businesses — often, retailers — and fall under the American Express OPEN banner, which is the small business division of American … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , , | 4 Comments

How to Improve Customer Engagement

Posted on April 22, 2016 by bermanevansretail

Here’s a brief video on how to improve customer engagement from Pitney Bowes.  

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , | 3 Comments