Category Archives: Part 8: Putting It All Together

This sub-category encompasses introlling and controlling the retail strategy.

A Free Guide to Starting Your Own Business

Posted on November 12, 2012 by bermanevansretail

The Small Business Administration offers a free 30-minute tutorial (course) for new entrepreneurs. It has both audio and slide-show components. At the end of the tutorial, a participant can get a certificate of completion from the SBA!! Click the logo … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , | Leave a comment

Tips for Better Store Branding

Posted on November 11, 2012 by bermanevansretail

Properly conveying the retailer’s name — its positioning strategy — is essential for long-term success. As noted at the Fresh Web site (from Manthan Systems, a business intelligence firm): “What’s the first name that comes to your mind when you … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , , | Leave a comment

Copenhagen’s Noma Named the World’s Best Place to Eat

Posted on November 10, 2012 by bermanevansretail

For three consecutive years, the World’s 50 Best Restaurants’ Web site has named Noma in Copenhagen, Denmark as the best restaurant on the planet. Recently, Noma underwent a dramatic design change to better reflect the eatery’s positioning as “A Time and … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | Leave a comment