Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Living in a Connected World: Are You Always “On”? Segment 1

Posted on July 10, 2017 by bermanevansretail

We live in a digitally connected world, where many of us are regularly “on.” According to a study by A.T. Kearney of 10,000 ‘connected consumers’ (people who say they connect to the Internet at least once a week): “Our findings … Continue reading →

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , | 2 Comments

AI Applications in Retailing

Posted on July 5, 2017 by bermanevansretail

As we have noted before, the use of artificial intelligence (AI) by retail companies and others has really taken off. The best is still yet to come — exemplified by the video clips below. According to Bryan Wilson, reporting for … Continue reading →

Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , | Leave a comment

July Fourth: A Good Holiday for Retailers

Posted on July 4, 2017 by bermanevansretail

Each year, the 4th of July is a good holiday for retailers; and 2017 is expected to be no different as we honor our country. People buy flags, barbecue food, fireworks, and other items to actually use on the 4th; … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , | Leave a comment