Each year, the 4th of July is a good holiday for retailers; and 2017 is expected to be no different as we honor our country. People buy flags, barbecue food, fireworks, and other items to actually use on the 4th; and many look forward to the sales that retailers run in recognition of this holiday, including apparel, autos, and much more.
Here are a video clip and a couple of infographics about the impact of July 4th on retailing. [The sources are in noted in the material itself.]