Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

The Digital Collaboration Playbook of 13 Retail Leaders

Posted on September 24, 2014 by bermanevansretail

The latest issue of Shopper Marketing includes the “Shopper Marketing Digital Collaboration Playbook.” This is the Path to Purchase Institute’s: “first attempt to catalog the numerous ways that top retailers are using new tools to communicate with shoppers along the … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | 1 Comment

Revitalizing the Mall

Posted on September 22, 2014 by bermanevansretail

As we have reported before (see this post, for example): “Shopping centers remain very popular in the United States — in the face of strong competition from online retailing and stores not located in shopping centers. However, this strength varies … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , | 4 Comments

Another Dent in Customer Loyalty Programs

Posted on September 18, 2014 by bermanevansretail

A while back, we questioned Stonyfield Farms’ decision to drop its customer loyalty program.  Now, it seems that the trend may be picking up some steam — although we still question the wisdom of this in today’s competitive marketplace. Take the … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 8 Comments