Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

CSA’s State of the Industry: 2014

Posted on September 17, 2014 by bermanevansretail

Chain Store Age has just published its 2014 “State of the Industry” issue. Click the image to see the special section on the status of retailing. Lots of things are happening. Included are data on the top 100 retailers.   … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , | 2 Comments

Welcome Back, One World Trade Center

Posted on September 11, 2014 by bermanevansretail

It’s been thirteen years. Let’s never forget. Evans on Marketing It has been about twelve-and-a-half years since one of the worst days in American history — a tragedy that many of us will remember forever. Now, One World Trade Center … Continue reading →

Posted in Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment

The State of Showrooming Today

Posted on September 10, 2014 by bermanevansretail

It’s been a while since we’ve written about showrooming (see for example: 1, 2); but it remains a concern for many store-based retailers today. So, what’s currently going on with showrooming? According to RR Donnelly Retail, Rather than battle the trend … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 2 Comments