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Category Archives: Part 6: Merchandise Management and Pricing
Online Versus Store Preferences (Attitudes)
How do shoppers feel about online versus store shopping? This infographic from Lab42 gives some good insights. Linked to Mashable
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged infographic, location, merchandising, mobile shopping, multichannel, online shopping, promotion, shoppers, shopping, trends
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Evolving Shopping Patterns for Electronics
According to eMarketer: “Many consumer electronics retailers and manufacturers are struggling. A new eMarketer report, ‘Consumer Electronics: The Path to Purchase, Reinvented,’ finds that their traditional products face significant disruption from the ascent of smartphones and tablets, both of which … Continue reading
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing
Tagged consumer electronics, customer expectations, eMarketer, experiential retailing, merchandising, multichannel, online shopping, opportunity, shopping, smartphone, tablet, technology, trends
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Retail Trade-Offs: Self-Service Vs. Human Service
In order to streamine costs to better compete with online retailers and to increase their profit margins, more and more retailers have turned to self-service. While shoppers like this in some situations, (a) there are many instances where they want … Continue reading
Posted in Part 1: Overview/Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged customer expectations, customer loyalty, customer service, experiential retailing, multichannel, online shopping, opportunity, self-service, trends
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