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Category Archives: Part 6: Merchandise Management and Pricing
eBay: Back and Stronger Than Ever
Not long ago, eBay was experiencing some tough times, especially with the lessening of interest in its traditional auction system. Today, eBay is on another roll, even making the cover of a February 2013 issue of Fortune. Why is eBay doing so … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged competition, customer expectations, customer service, e-commerce, eBay, Home Depot, inventory management, logistics, Macy's, merchandising, multichannel, online shopping, opportunity, PayPal, promotion, retail analytics, trends
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Shopping Smarter at J. Crew
Retailers have a lot of behind-the-scenes tactics in which they engage to stimulate customer shopping. Recently, Businessweek reported on some of the tactics utilized by J. Crew to simulate shoppers in the store. This story has a lot of tips … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged competition, customer expectations, customer loyalty, customer service, experiential retailing, inventory management, J. Crew, merchandising, pricing, secret practices, segmentation, shopping, store, trust
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Experiential Retailing Keeps on Evolving
Whether operating stores and/or running an online business, retailers must continuously strive to offer shoppers the best experience possible — or competitors will win them away. Oracle recently published an in-depth report on experiential retailing. It concluded that: “Consumers want retailers … Continue reading
Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged Amazon, customer expectations, customer loyalty, customer service, entrepreneur, experiential retailing, merchandising, multichannel, opportunity, Oracle, promotion, retail analytics, shopping, strategy, tips, trends
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