Category Archives: Part 6: Merchandise Management and Pricing

This sub-category encompasses developing and implementing merchandise plans, financial merchandise management, and pricing in retailing.

Shopping in 2014 and Beyond: An Infographic

Posted on January 25, 2014 by bermanevansretail

Take a look at this popular and informative infographic on omnichannel shopping worldwide in 2014 and beyond. The infographic was prepared by Gift-Library.com,  which “offers a unique combination of Personal Shopping and fulfillment for high-end luxury gifts.”    

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 1 Comment

Should Retailers Advertise on the Super Bowl?

Posted on January 23, 2014 by bermanevansretail

Yes, the February 2nd Super Bowl is a big deal for sports fans and for advertisers. But is it a good idea for RETAILERS to advertise during the Super Bowl — along with beer, soda, auto, Internet, and other firms? … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , | 1 Comment

A Retailing Call to Action: More Bad News About Hacking

Posted on January 18, 2014 by bermanevansretail

The back story about the recent hacking episode with Target keeps getting worse!! And the implications for ALL retailers is clear: They must be more vigilant in protecting their computer networks; and they must be more responsive when hackers have … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 6 Comments