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Category Archives: Part 5: Managing a Retail Business
In-Store Price Comparisons by Ethnicity/Race
Here are the results of some recent research on U.S. shoppers’ in-store price comparisons, as reported by eMarketer. Comparisons differ significantly be ethnicity and race: “Hispanic millennials are big spenders when it comes time to grocery shop. March 2015 polling … Continue reading
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged competition, customer expectations, experiential retailing, Hispanics, merchandising, multichannel, price, promotion, segmentation, shopping
1 Comment
Mary Pacifico-Valley: A Great Career in Auto Retailing
Mary Pacifico-Valley is the owner of Denver-based Rickenbaugh Automotive Group. Pacifico-Valley worked her way up the ranks to her present position, and her company is hugely successful: “Rickenbaugh Cadillac Volvo in Denver, CO and Infiniti in Dacono treats the needs of … Continue reading
Posted in Career Video Clips, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged career, competition, customer expectations, customer loyalty, customer service, entrepreneur, May Pacifico-Valley, merchandising, multichannel, planning, Rickenbaugh Automotive Group, success, video
2 Comments
A Valuable Site for Retail Startups
The Retail Startup is a Web site operated by the popular Retail Owners Institute (an organization we have referenced several times before — see, for example, 1, 2, 3): “The Retail Owners Institute has developed this site as a kind of … Continue reading
Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged entrepreneur, merchandising, online information, opportunity, planning, Retail Owners Institute, Retail Startup, tips
4 Comments
