Category Archives: Part 5: Managing a Retail Business

This sub-category encompasses retail organizational structures, human resource management, financial operations management, and operational operations management.

Better Training Retail Employees

Posted on September 3, 2015 by bermanevansretail

Good, well-trained employees are imperative for physical retail stores to succeed. Yet, many retailers have not devoted enough attention to their employees. Recently, Knowledge@Wharton published the article “Want to Stop Retail Showrooming? Start Training Your Staff”: “It’s obvious that customers … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business | Tagged , , , , , , , | 2 Comments

Distribution Tips to Enhance the Customer Experience

Posted on August 21, 2015 by bermanevansretail

As we have written about before (see, for example, 1, 2, 3), offering a superior customer experience is a key aspect of how successful a retailer will be. Here are some more tips for providing an excellent customer experience, presented … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment

Better Understanding Digital Shoppers

Posted on August 18, 2015 by bermanevansretail

Although online shopping growth continues to far outstrip that for traditional physical stores, more analysis still needs to be done to better understand the digital shopper.  As McKinsey’s Gadi BenMark and Maher Masri write:  “Companies have more data at their fingertips … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , | 1 Comment