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Category Archives: Part 5: Managing a Retail Business
Better Understanding the Consumer’s Path to Purchase
We know that consumers shop differently for various goods and services. But we can always learn more. Millward Brown Digital recently produced a report entitled “Demystifying the Consumer Journey?” A free download is available with a simple login. The chart … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged analytics, business model, customer expectations, customer service, digital, experiential retailing, high involvement, information, low involvement, Millard Brown, multichannel, opportunity, path to purchase, planning
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Our Six-Part Series on Retail Pricing Tips
Recently, we published a six-part series on retail pricing practices and offered several tips. Here, in one place ( 🙂 ), are links to each part of the series: Pricing & Small Retailers: Questions to Consider – Part 1 Pricing & … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged competition, customer expectations, information, inventory management, Joel Evans, pricing, questions, small firm, tips
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Do You Really Want to Be a Walmart Supplier?
Getting Walmart as a customer can generate a huge amount of revenues for a supplier, even a small one. But beware — what Walmart giveth, it can also taketh away!! Consider these observations from one expert: “Les McKeown, the Founder, … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Video Clips (non-career)
Tagged competition, Les McKeown, merchandising, opportunity, planning, Predictable Success, strategy, supplier, video, Wal=Mart
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Retailing: From A to Z 