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Category Archives: Part 5: Managing a Retail Business
Amazon: The Best in Efficient Shipping
We have noted several times before that Amazon is quite an innovative company. And it is especially adept at developing and using new technology to facilitate its distribution network. As Matt McFarland recently reported for CNN Money: “By the time … Continue reading
A New UPS Report: Complexities of Online Retailing
On a regular basis, shipping giant UPS publishes reports on the “UPS Pulse of the Online Shopper™.” Its 2016 report deals with the tech-savvy shoppers who are transforming the retail landscape: “While E-commerce offers new, unparalleled opportunities for accelerated … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing
Tagged 2016, competition, customer expectations, experiential retailing, multichannel, opportunity, planning, Pulse of the Online Shopper, report, strategy, tips, UPS
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Knowledgeable Holiday Shoppers Are Smart Shoppers
Yes, Black Friday WEEK is finally here — after weeks of being bombarded by holiday shopping ads. This post has two goals: (1) To alert you to the possible deceptions this week and (2) to again present our THIRTY-FIVE holiday … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged 2016, advice, Black Friday, customer expectations, customer satisfaction, deceptive pricing, ethics, experiential retailing, holiday shopping, Joel Evans, multichannel, sales, save money, shopping, tips, trust, video
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Retailing: From A to Z 