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Category Archives: Part 5: Managing a Retail Business
Online Retailers Now Popping Up as Stores
According to CNN Money: “It used to be that brick-and-mortar stores would later add a Web site. Now retailers that make their debut online are adding pop-up, real-world stores.” Click the image for a video on this topic.
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged competition, customer expectations, customer service, location, merchandising, multichannel, online, opportunity, pop-up, shopping, store, strategy, video
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Online Practices of Leading U.S. Retailers
Are retailers engaging in good online practices? According to recent research, the answer is yes — at least for the major U.S. retailers analyzed. Click the chart to learn more.
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing
Tagged experiential retailing, integration, online shopping, opportunity, promotion, retail analytics, shopping, social media, trends
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Reinventing the Department Store
Check out this CBS video to see how department stores are reinventing themselves in the face of today’s competitive environment. Click the icon for a video clip.
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged competition, customer expectations, customer service, department store, experiential retailing, innovation, merchandising, opportunity, planning, promotion, video
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