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Category Archives: Part 5: Managing a Retail Business
Better Understanding Big Data
As we know, “big data” is more important than ever for retailers today. However, the process for gathering, compiling, and analyzing such data is complex. Thus, good software and integrated systems are keys to getting the most out of big … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Technology in Retailing, Video Clips (non-career)
Tagged big data, information, retail analytics, SAP, technology, video
2 Comments
When Will Bad News About Security Stop Piling Up?
The answer to this question is an unfortunate: not any time soon. Retailers are still trying to sort through and deal with all of the recent security breaches that have popped up. Now, they have another security issue with which … Continue reading
Can RadioShack Make a Comeback?
RadioShack has a had tough go of it in recent years. It has tried various times to reinvent itself; and it is doing so again now. Its repositioning message was humorously unveiled during last week’s Super Bowl. But, there are … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged competition, customer expectations, experiential retailing, merchandising, planning, promotion, RadioShack, Super Bowl, trends
1 Comment
