Category Archives: Part 4: Store Location Planning

This sub-category encompasses trading-area analysis and site selection.

Starbucks Is Testing a New Hyper-Local Format

Posted on October 20, 2012 by bermanevansretail

In order to stimulate sales growth, Starbucks is experimenting with a new hyper-local format. The first such outlet is in Denver, Colorado (shown below). As reported by Fast Company: “This week in Colorado, Starbucks opened a store unlike any before … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business | Tagged , , , , , , , , | Leave a comment

Home Depot Learns the Hard Way: Chinese Not Do-It-Yourselfers

Posted on October 15, 2012 by bermanevansretail

For decades, Atlanta-based Home Depot has focused on do-it-yourselfers (DIYers) — customers who buy products and then install them or set them up themselves. But in China, Home Depot has found that customers are not that interested in being DYIers. So, … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | Leave a comment

Super 8 Hotels Expanding in China with Business Intelligence Support

Posted on October 12, 2012 by bermanevansretail

Super 8 is a global discount-oriented hotel chain. In recent years, it has been rapidly expanding its worldwide efforts, especially in China. According to Microsoft Case Studies: “As one of the largest operators of budget hotels in the world, Super … Continue reading →

Posted in Global Retailing, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Technology in Retailing | Tagged , , , , , , , , , | Leave a comment