Category Archives: Part 4: Store Location Planning

This sub-category encompasses trading-area analysis and site selection.

Hurricane Sandy’s Impact on the Economy

Posted on October 29, 2012 by bermanevansretail

Please be in a safe, secure place as you read this post. If you are in an affected area, business can wait. According to Evan Gold of Planalytics (a business weather intelligence firm), writing for CNBC: “Hurricane Sandy, a rare, late … Continue reading →

Posted in Part 1: Overview/Planning, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , , , , , | 1 Comment

Consumer Perceptions of the Best Retailers in Eight Countries

Posted on October 23, 2012 by bermanevansretail

OC&C Strategy Consultants, a firm based in the Netherlands, annually does research related to its Retail Proposition Index: 2012 “marks the third year we have produced the Index, a major piece of consumer research measuring shopper perception of the strength of … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment

A Geotargeting Case Study

Posted on October 21, 2012 by bermanevansretail

Recently, Mandarin Oriental’s Miami luxury hotel hired iProspect to help it better target prospective customers. It used a location planning technique known as geotargeting to discover more about the surrounding area and better focus its promotion efforts. It also targeted Latin … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , | Leave a comment