Category Archives: Part 4: Store Location Planning

This sub-category encompasses trading-area analysis and site selection.

Mobile Search and Restaurants

Posted on October 11, 2012 by bermanevansretail

As reported by eMarketer: “Mobile users seeking restaurant information seem to belong overwhelmingly to one group: hungry people looking for good food, right now. Many commerce-related searches conducted on mobile devices are not so urgent — such as those made … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , | Leave a comment

India Warms to Foreign Retailers

Posted on October 10, 2012 by bermanevansretail

Although India has the second-largest population in the world with more than 1.2 billion people, until recently foreign retailers were allowed to operate there on a very limited basis. Now, this is beginning to change as India loosens its regulations … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 1 Comment

Local Online Marketing: A Smart Way to Target Customers

Posted on October 2, 2012 by bermanevansretail

In the report available below, Neustar Insights / Retail says: “The global nature of the Internet doesn’t erase the need for swimsuits in Orlando or snowsuits in Minneapolis. Retailers still need to let buyers know where their closest stores are. … Continue reading →

Posted in Global Retailing, Online Retailing, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | Leave a comment