Category Archives: Part 4: Store Location Planning

This sub-category encompasses trading-area analysis and site selection.

Kearney GRDI 2015: A Slideshow

Posted on May 23, 2016 by bermanevansretail

Every year, A.T. Kearney produces a Global Retail Development Index (GRDI): “The 2015 GRDI reflects a retail environment in developing markets filled with exciting challenges. These markets continue to entice global retailers, which are still investing in building a long-term … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning | Tagged , , , , , , , , | 2 Comments

Market Research for Small and Medium Retailers

Posted on May 9, 2016 by bermanevansretail

Research is as important for small and medium-size enterprises (SMEs) as for larger retailers. But the SMEs often may have less experience in gathering and analyzing information. Consider these observations from Surveygoo founder Neil Carey: “When it comes to your … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | 2 Comments

How to Improve Customer Engagement

Posted on April 22, 2016 by bermanevansretail

Here’s a brief video on how to improve customer engagement from Pitney Bowes.  

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , | 3 Comments