Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Many Retailers Lacking in Social Media Responsiveness

Posted on February 2, 2016 by bermanevansretail

Millions of retailers have a social media presence — and are active with their own postings. BUT, and this is a big but, many are not responsive enough to social media comments made by customers and non-customers. They are especially … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | 1 Comment

Receipts Can Provide Big Data

Posted on January 29, 2016 by bermanevansretail

Retailers have a great data resource that may be underutilized and underanalyzed: the ordinary E-mail receipt. Take a look at this infographic created by Receiptful.  From Visually.  

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Technology in Retailing | Tagged , , , , , , , | 2 Comments

Four 2016 Video Forecasts by TIAA-CREF’s Chief Economist

Posted on January 26, 2016 by bermanevansretail

TIAA-CREF, the full-service investment firm that manages nearly $835 billion in assets, recently produced a series of short videos about the year ahead (2016) featuring its Chief Economist Tim Hopper.  1. The U.S. economy should accelerate modestly this year. 2. Fed rate … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , | 1 Comment