Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Retailers Still Trying to Slowdown the Showrooming Effect

Posted on August 15, 2012 by bermanevansretail

As we’ve blogged about before (see, for example, https://bermanevansretail.com/2012/07/05/more-retailers-engage-in-multiple-channels-as-a-response-to-showrooming), store-based retailers are working feverishly to combat showrooming, whereby shoppers visit stores to get more information and then purchase online. Recently, as reported by eMarketer, InsightExpress “found that more than one-half of smartphone owners … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , | 3 Comments

Why Shoppers Don’t Complete Online Purchases

Posted on August 14, 2012 by bermanevansretail

Many shoppers surf the Web to look for and purchase products. But, often they get sidetracked on their way to completing the purchase — for a variety of reasons. Recently, comScore looked into the phenomen of shopping cart abandonment. Milo Local … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , | Leave a comment

U.S. Grocery Shopper Trends for 2012

Posted on August 13, 2012 by bermanevansretail

Each year the Food Marketing Institute (FMI) publishes a variety of research materials, some free and some for a fee. If you are interested in grocery shopping trends, the FMI has made available for free a 53-minute Webinar (with many … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , , , | 4 Comments