Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

How Store Retailers Can Compete in a Digital World

Posted on December 30, 2012 by bermanevansretail

Randall Stone is a senior partner and director of customer experience and retail design for Lippincott. His clients have included Starbucks, Foot Locker, RadioShack, and The Limited. Recently, Stone identified six retail tactics to enhance the in-store shopping experience: Go … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , | Leave a comment

Ten Trends Affecting Consumer Behavior in 2013

Posted on December 29, 2012 by bermanevansretail

JTW Intelligence recently released its 2013 consumer trends report. As it notes: “In this year’s report, new technology continues to take center stage, as we see major shifts tied to warp-speed developments in mobile, social, and data technologies. Many of … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Technology in Retailing | Tagged , , , , , , , | 2 Comments

2013 May Be a Make or Break Year for Some Long-Time Retailers

Posted on December 27, 2012 by bermanevansretail

Best Buy, J.C. Penney, RadioShack, and Sears are among the best-known retailers that have faced tough times recently. Will 2013 be the year they regain their popularity — or the year when then decline even further? As today’s Wall Street … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , , , , , , , | Leave a comment