Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Are Price Shoppers Worth Pursuing?

Posted on September 13, 2013 by bermanevansretail

For many years, there has been intense discussion about the concept of customer lifetime value. According to this concept, loyal shoppers will make many purchases over their lifetime, thus enabling companies to accrue long-term profits from those shoppers. This concept … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 1 Comment

The Pulse of the Online Shopper: 2013

Posted on September 12, 2013 by bermanevansretail

Retailers can never have enough information about the trends in the marketplace — whether online or offline. As we know, the shopping trip is constantly evolving and needs constant attention. UPS, in conjunction with comScore, has just published its 2013 … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment

Tough Sledding for Retailers in China

Posted on September 10, 2013 by bermanevansretail

China may have the world’s largest consumer base, but it is also a difficult place for foreign retailers to thrive. Here’s more evidence of this situation. According to Anil Gupta and Haiyan Wang, writing for Businessweek: “Tesco’s recent decision to … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information | Tagged , , , , , , , , , | 1 Comment