Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

CVS to Stop Selling Tobacco Products

Posted on February 5, 2014 by bermanevansretail

American society continues to evolve with regard to how various issues are handled — whether it be the minimum wage (an issue that is quite important to many retailers and to their employees) or the restrictions placed on the sale … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , , , , | 1 Comment

Better Adapting to Consumers

Posted on February 4, 2014 by bermanevansretail

Retailers these days have a lot to do adapt to the rapidly changing global consumer marketplace. As noted by Kaitlin Friedmann on Visual.ly: “Shoppers have more options and control over how they purchase and receive merchandise than ever before. Here are … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | 1 Comment

Global E-Commerce Still on the Rise — And Becoming Less North America-Centric

Posted on February 3, 2014 by bermanevansretail

As we have reported before (click here, for example), online retailing has become a leading distribution channel worldwide; and we are now seeing a dramatic shift in the volume of online shopping regionally. From $1.06 trillion in 2012, global B2C … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 3 Comments