Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Are You Personally Secure Online? Take This Quiz to See!

Posted on May 20, 2014 by bermanevansretail

Recently, Professor Joel Evans of the Hofstra Zarb School of Business made a presentation on “How to Be Even Smarter Online, Especially with Social Media.” As part of this presentation, a 21-item true-false quiz on online/social privacy was conducted. Through … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , | 2 Comments

Retailers Becoming More Aggressive in Reducing Security Breeches

Posted on May 19, 2014 by bermanevansretail

As we all know, data theft and security breeches are a huge problem for both large and small retailers (click here, for example). After the spate of recent incidents, retailers and credit card companies in the United States seem ready now … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Technology in Retailing | Tagged , , , , , , , , , , , | Leave a comment

A Social Media Marketing Funnel

Posted on May 12, 2014 by bermanevansretail

Learn more about social media.   Evans on Marketing In the infographic below, there are some neat facts and tips about building a social media funnel. Visually View original post

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | Leave a comment